Pitching for accounts – art or science?

I gave a guest lecture to undergraduates on Westminster University’s PR Degree yesterday. The topic – Pitching – Art or Science? After some discussion we agreed that it was a healthy balance of both, with analysis and research skills along with the need for creative insights and ideas to cut through the huge amount of […]

Agency Doctor: Behind the Column: Tamara Littleton, eModeration

‘The technology is the boring bit’ ¬†This was Tamara Littleton’s response to one of my questions about how she has created a 300 plus person¬†multilingual social media management agency over the last ten years using the virtual agency model. Tamara suggests that you have to move on from worrying how people work and focus on […]