What’s in your kitchen cupboards?

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One of the most engaging presentations at last Friday’s Annual PRCA Conference was from Toby Harrison, Planning Partner, Adam and Eve DDB (the agency behind the John Lewis Christmas ads if you didn’t already know). He covered a lot of ground, but the stand out piece for me was his surprise that during the PR pitch […]

Pitching for accounts – art or science?

I gave a guest lecture to undergraduates on Westminster University’s PR Degree yesterday. The topic – Pitching – Art or Science? After some discussion we agreed that it was a healthy balance of both, with analysis and research skills along with the need for creative insights and ideas to cut through the huge amount of […]