OMG: The AVE debate (again!)

pr-moment

I’m a big fan of the work that trade associations do but sometimes I think they can do more harm than good. Hence my blog on PR Moment on why the PRCA shouldn’t be trying to ban AVEs. “AVEs are tosh. They tell you nothing about the success of the campaign and provide you with […]

Defection to advocate. Where are your clients?

loyalty

Most agency heads pride themselves of being close their clients and knowing whether they are happy with the service they are receiving. Not that happy is an objective measurement of a campaign’s success.  Without a structured and objective process is really hard to know how satisfied our clients are. Taking time to consider where your […]

Funnels, plain speaking and awards!

Comms Directors Forum sml

It’s been more than 15 years since I first got involved with developing evaluation systems for agencies. My initiation was representing the PRCA on a joint initiative with the then IPR – the PR Planning and Evaluation Toolkit. While the world has gone digital this august publication still provides relevant tips if you can get […]