Defection to advocate. Where are your clients?

loyalty

Most agency heads pride themselves of being close their clients and knowing whether they are happy with the service they are receiving. Not that happy is an objective measurement of a campaign’s success.  Without a structured and objective process is really hard to know how satisfied our clients are. Taking time to consider where your […]

Why sharing works!

social-media-shares

      There have been thousands of articles written on every aspect of social media and the benefits that it brings  to communicators and marketers.  But I still find myself in conversations with both agency and client teams discussing exactly how and why it works. As I absolutely do not have all the answers, […]