If you prefer to read rather than watch or listen here are the slides from a recent webinar on how to survive and thrive in a world dominated by Covid-19.
Summer is officially here, so along with dusting off the shorts and flip flops now is a good time to see if your agency has developed a ‘spare tyre’ over the winter. There are five consistent levers management can pull to drive growth – people, client service, marketing, sales and finances. It is these that […]
It’s been more than 15 years since I first got involved with developing evaluation systems for agencies. My initiation was representing the PRCA on a joint initiative with the then IPR – the PR Planning and Evaluation Toolkit. While the world has gone digital this august publication still provides relevant tips if you can get […]
No one joins a creative agency because they have a passion for business planning. So it’s not a total surprise that it often comes well down the To Do list for busy management teams that have their hands full with client handing, news business pitches and people issues. But with the right approach and framework […]