Funnels, plain speaking and awards!

It’s been more than 15 years since I first got involved with developing evaluation systems for agencies. My initiation was representing the PRCA on a joint initiative with the then IPR – the PR Planning and Evaluation Toolkit. While the world has gone digital this august publication still provides relevant tips if you can get […]

Ignorant and Rushed?

Twitter was buzzing following Lord Chadlington’s speech at the recent ICCO Paris Summit. The attendees were sharing his views on what is needed to make a successful agency. Everything is possible Clients are at the centre of your business Hire people smarter than you. Don’t employ people who don’t get digital. Be tough about ourselves, […]