If you’re going on holiday over the next two months its highly likely that you will spend at least a few minutes considering whether your current job is the right one for you and whether you need to take a new career direction. If one of the routes you are considering […]
Summer is officially here, so along with dusting off the shorts and flip flops now is a good time to see if your agency has developed a ‘spare tyre’ over the winter. There are five consistent levers management can pull to drive growth – people, client service, marketing, sales and finances. It is these that […]
It’s been more than 15 years since I first got involved with developing evaluation systems for agencies. My initiation was representing the PRCA on a joint initiative with the then IPR – the PR Planning and Evaluation Toolkit. While the world has gone digital this august publication still provides relevant tips if you can get […]
No one joins a creative agency because they have a passion for business planning. So it’s not a total surprise that it often comes well down the To Do list for busy management teams that have their hands full with client handing, news business pitches and people issues. But with the right approach and framework […]
Twitter was buzzing following Lord Chadlington’s speech at the recent ICCO Paris Summit. The attendees were sharing his views on what is needed to make a successful agency. Everything is possible Clients are at the centre of your business Hire people smarter than you. Don’t employ people who don’t get digital. Be tough about ourselves, […]