If you’re an MD or CEO and the idea of another year of the agency roller coaster makes your heat sink a little you have my sympathy. The business model for agencies is a simple one – we package strategic thinking, creativity, implementation and contacts as time and sell it. The reality is that the […]
If you’re going on holiday over the next two months its highly likely that you will spend at least a few minutes considering whether your current job is the right one for you and whether you need to take a new career direction. If one of the routes you are considering […]
In my February Agency Doctor column for PR Week I used social media simulations company Polpeo as a great example of innovation in the PR sector. This interview with COO of Polpeo, Kate Hartley, gives you an insight into the process of innovation and what it is like selling an innovative service. […]