Am excited to get my hands on proofs of Grow, Build, Sell, Live the all-new guide to running an agency and staying sane! It is part of a series of guides from the PRCA, published by Emerald Publishing, and I have had the pleasure of writing it with Crispin Manner, another former PRCA Chairman and […]
Most agency heads pride themselves of being close their clients and knowing whether they are happy with the service they are receiving. Not that happy is an objective measurement of a campaign’s success.  Without a structured and objective process is really hard to know how satisfied our clients are. Taking time to consider where your […]