Pitching for accounts – art or science?

I gave a guest lecture to undergraduates on Westminster University’s PR Degree yesterday. The topic – Pitching – Art or Science? After some discussion we agreed that it was a healthy balance of both, with analysis and research skills along with the need for creative insights and ideas to cut through the huge amount of […]

Agency Doctor: Behind the Column: Tamara Littleton, eModeration

‘The technology is the boring bit’  This was Tamara Littleton’s response to one of my questions about how she has created a 300 plus person multilingual social media management agency over the last ten years using the virtual agency model. Tamara suggests that you have to move on from worrying how people work and focus on […]

Zombie consultants and change management

Due to a nasty bout of food poisoning I found myself at a few hours notice on the platform for the inaugural PRCA Fellows/Westminster University debate on Tuesday – Everyone deserves PR representation. I got rolled over. Not just a little, but completely. Robert Philips and George Pitcher of Jericho Chambers, who were opposing the […]

Agency Doctor: Behind the Column: Jim Hawker, co-Founder, threepipe

By way of background to my Agency Doctor column in PR Week Jim Hawker, co-founder, threepipe discusses why he merged his PR business with digital agency Blowfish. Jim addresses the challenges of merging and managing teams with very different approaches  – one data driven and one all about creativity and content creation. My apologies to Jim […]

Recruitment insights via cycling?

Last week I ran a workshop for the MAA as part of its Future Leaders Academy covering how to recruit, develop and retain the best people. The discussion was lively and a good number of the attendees were developing innovative ways of reaching potential recruits and holding on to them. What was not discussed (probably with […]