Why sharing works!

      There have been thousands of articles written on every aspect of social media and the benefits that it brings  to communicators and marketers.  But I still find myself in conversations with both agency and client teams discussing exactly how and why it works. As I absolutely do not have all the answers, […]

Agency Doctor: Behind the Column: Kate Hartley, Polpeo

      In my February Agency Doctor column for PR Week I used social media simulations company Polpeo as a great example of innovation in the PR sector. This interview with COO of Polpeo, Kate Hartley, gives you an insight into the process of innovation and what it is like selling an innovative service. […]

The Business Benefits of Eating Right

I confess this in not the most important post I have ever written. But I am in the process of catching up with my Podcasts and loved Lucy Kellaway’s January post on the FT about the value of eating breakfast at home, lunch with a knife and fork at a table and your tea or […]