Why sharing works!

social-media-shares

      There have been thousands of articles written on every aspect of social media and the benefits that it brings  to communicators and marketers.  But I still find myself in conversations with both agency and client teams discussing exactly how and why it works. As I absolutely do not have all the answers, […]

Agency Doctor: Behind the Column: Kate Hartley, Polpeo

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      In my February Agency Doctor column for PR Week I used social media simulations company Polpeo as a great example of innovation in the PR sector. This interview with COO of Polpeo, Kate Hartley, gives you an insight into the process of innovation and what it is like selling an innovative service. […]

The Business Benefits of Eating Right

Restaurant Etiquette

I confess this in not the most important post I have ever written. But I am in the process of catching up with my Podcasts and loved Lucy Kellaway’s January post on the FT about the value of eating breakfast at home, lunch with a knife and fork at a table and your tea or […]

Pitching for accounts – art or science?

I gave a guest lecture to undergraduates on Westminster University’s PR Degree yesterday. The topic – Pitching – Art or Science? After some discussion we agreed that it was a healthy balance of both, with analysis and research skills along with the need for creative insights and ideas to cut through the huge amount of […]

Agency Doctor: Behind the Column: Tamara Littleton, eModeration

‘The technology is the boring bit’  This was Tamara Littleton’s response to one of my questions about how she has created a 300 plus person multilingual social media management agency over the last ten years using the virtual agency model. Tamara suggests that you have to move on from worrying how people work and focus on […]