Funnels, plain speaking and awards!

Comms Directors Forum sml

It’s been more than 15 years since I first got involved with developing evaluation systems for agencies. My initiation was representing the PRCA on a joint initiative with the then IPR – the PR Planning and Evaluation Toolkit. While the world has gone digital this august publication still provides relevant tips if you can get […]

Why sharing works!

social-media-shares

      There have been thousands of articles written on every aspect of social media and the benefits that it brings  to communicators and marketers.  But I still find myself in conversations with both agency and client teams discussing exactly how and why it works. As I absolutely do not have all the answers, […]