Free time and vanishing consultants

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          This morning I was part of the panel – along with Tony Langham, Lansons and Esther Carder, Kingston Smith W1 – for the publication of the 2015 PRCA Industry Benchmarking Survey. While the full contents of the survey are only available to those agencies that took part there are two findings […]

Funnels, plain speaking and awards!

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It’s been more than 15 years since I first got involved with developing evaluation systems for agencies. My initiation was representing the PRCA on a joint initiative with the then IPR – the PR Planning and Evaluation Toolkit. While the world has gone digital this august publication still provides relevant tips if you can get […]