I’m a big fan of the work that trade associations do but sometimes I think they can do more harm than good. Hence my blog on PR Moment on why the PRCA shouldn’t be trying to ban AVEs. “AVEs are tosh. They tell you nothing about the success of the campaign and provide you with […]
I often ask management teams – ‘What have you got when you take the people out of an agency?’ ‘Rapidly depreciating iPads, phones and laptops and the legal liability of a lease’ is the honest answer. It’s a cliché but people are an agency’s only real asset. Rachel Bell, CEO and Founder at Shine […]
I know that many of us have had circular conversations about the need to stop giving away our best ideas and thinking for free in the pitch. This video has done the rounds in the last few days but it makes an important point. God knows how we got into this […]
One of the most engaging presentations at last Friday’s Annual PRCA Conference was from Toby Harrison, Planning Partner, Adam and Eve DDB (the agency behind the John Lewis Christmas ads if you didn’t already know). He covered a lot of ground, but the stand out piece for me was his surprise that during the PR pitch […]
Agencies are going to need to be super flexible to compete for the best talent was the message from an Hanson Search / The Work Crowd sponsored panel discussion I chaired yesterday at the Ivy Club on the topic of the Future of the Workforce. The panel, Alice Weightman, CEO Hanson […]