I know that many of us have had circular conversations about the need to stop giving away our best ideas and thinking for free in the pitch. This video has done the rounds in the last few days but it makes an important point. God knows how we got into this […]
One of the most engaging presentations at last Friday’s Annual PRCA Conference was from Toby Harrison, Planning Partner, Adam and Eve DDB (the agency behind the John Lewis Christmas ads if you didn’t already know). He covered a lot of ground, but the stand out piece for me was his surprise that during the PR pitch […]
Agencies are going to need to be super flexible to compete for the best talent was the message from an Hanson Search / The Work Crowd sponsored panel discussion I chaired yesterday at the Ivy Club on the topic of the Future of the Workforce. The panel, Alice Weightman, CEO Hanson […]
If you’re going on holiday over the next two months its highly likely that you will spend at least a few minutes considering whether your current job is the right one for you and whether you need to take a new career direction. If one of the routes you are considering […]
Most agency heads pride themselves of being close their clients and knowing whether they are happy with the service they are receiving. Not that happy is an objective measurement of a campaign’s success. Without a structured and objective process is really hard to know how satisfied our clients are. Taking time to consider where your […]