Cash really is king in agency life, so you’d better make sure that you have an excellent handle on its critical role in, and flow throughout, your business. I started proceedings to recover a bad debt this month. Nothing unusual there, you might say, but it’s the first time I have had to do it […]
Failure to delegate tasks effectively will put the break on your growth and prevent your workforce from developing crucial skills One of my fondest moments from my early agency days was watching a board director follow a secretary out of the office to make sure that the new business documents for the next day’s pitch were […]
If you’re an MD or CEO and the idea of another year of the agency roller coaster makes your heat sink a little you have my sympathy. The business model for agencies is a simple one – we package strategic thinking, creativity, implementation and contacts as time and sell it. The reality is that the […]
My latest PR Week Agency Doctor column gives some thought to building a stronger business in 2019 – stand out, stash the cash and be flexible. https://www.prweek.com/article/1522844/agency-doctor-financially-stronger-improve-reputation-while-coping-brexit
I’m a big fan of the work that trade associations do but sometimes I think they can do more harm than good. Hence my blog on PR Moment on why the PRCA shouldn’t be trying to ban AVEs. “AVEs are tosh. They tell you nothing about the success of the campaign and provide you with […]