Defection to advocate. Where are your clients?

loyalty

Most agency heads pride themselves of being close their clients and knowing whether they are happy with the service they are receiving. Not that happy is an objective measurement of a campaign’s success.  Without a structured and objective process is really hard to know how satisfied our clients are. Taking time to consider where your […]

Free time and vanishing consultants

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          This morning I was part of the panel – along with Tony Langham, Lansons and Esther Carder, Kingston Smith W1 – for the publication of the 2015 PRCA Industry Benchmarking Survey. While the full contents of the survey are only available to those agencies that took part there are two findings […]