Learn to delegate or it will kill your growth

Failure to delegate tasks effectively will put the break on your growth and prevent your workforce from developing crucial skills One of my fondest moments from my early agency days was watching a board director follow a secretary out of the office to make sure that the new business documents for the next day’s pitch were […]

CEO’s To Do List

If you’re an MD or CEO and the idea of another year of the agency roller coaster makes your heat sink a little you have my sympathy. The business model for agencies is a simple one – we package strategic thinking, creativity, implementation and contacts as time and sell it. The reality is that the […]

Building a stronger business in 2019

My latest PR Week Agency Doctor column gives some thought to building a stronger business in 2019 – stand out, stash the cash and be flexible. https://www.prweek.com/article/1522844/agency-doctor-financially-stronger-improve-reputation-while-coping-brexit

OMG: The AVE debate (again!)

I’m a big fan of the work that trade associations do but sometimes I think they can do more harm than good. Hence my blog on PR Moment on why the PRCA shouldn’t be trying to ban AVEs. “AVEs are tosh. They tell you nothing about the success of the campaign and provide you with […]

Board directors, not sharing values and votes for benefits!

I often ask management teams – ‘What have you got when you take the people out of an agency?’ ‘Rapidly depreciating iPads, phones and laptops and the legal liability of a lease’ is the honest answer. It’s a cliché but people are an agency’s only real asset. Rachel Bell, CEO and Founder at Shine […]