Building a stronger business in 2019

My latest PR Week Agency Doctor column gives some thought to building a stronger business in 2019 – stand out, stash the cash and be flexible. https://www.prweek.com/article/1522844/agency-doctor-financially-stronger-improve-reputation-while-coping-brexit  

OMG: The AVE debate (again!)

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I’m a big fan of the work that trade associations do but sometimes I think they can do more harm than good. Hence my blog on PR Moment on why the PRCA shouldn’t be trying to ban AVEs. “AVEs are tosh. They tell you nothing about the success of the campaign and provide you with […]

What’s in your kitchen cupboards?

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One of the most engaging presentations at last Friday’s Annual PRCA Conference was from Toby Harrison, Planning Partner, Adam and Eve DDB (the agency behind the John Lewis Christmas ads if you didn’t already know). He covered a lot of ground, but the stand out piece for me was his surprise that during the PR pitch […]