Cash is King

FT Advisor

Cash really is king in agency life, so you’d better make sure that you have an excellent handle on its critical role in, and flow throughout, your business.

I started proceedings to recover a bad debt this month. Nothing unusual there, you might say, but it’s the first time I have had to do it in the seven years since I started working as Agency Doctor.

The agency MD’s initial reason for the delay was cash-flow issues, which got me thinking about the critical role that looking after the money plays in a successful consultancy.

You can read the full article at PR Week –