Cash really is king in agency life, so you’d better make sure that you have an excellent handle on its critical role in, and flow throughout, your business.
I started proceedings to recover a bad debt this month. Nothing unusual there, you might say, but it’s the first time I have had to do it in the seven years since I started working as Agency Doctor.
The agency MD’s initial reason for the delay was cash-flow issues, which got me thinking about the critical role that looking after the money plays in a successful consultancy.
You can read the full article at PR Week – https://www.prweek.com/article/1594369/agency-doctor-not-interested-financial-detail-agency-need-case