If you’re an MD or CEO and the idea of another year of the agency roller coaster makes your heat sink a little you have my sympathy.
The business model for agencies is a simple one – we package strategic thinking, creativity, implementation and contacts as time and sell it. The reality is that the challenges that people based businesses throw up can be hard to handle consistently. People issues and client demands tend to dominate and this means that the other agency growth drivers tend to drop to the bottom of the list.
If you are a to-do list writer then I’d suggest that you need the six business drivers on it:
- Client service
- Marketing and proposition
- New business
- Commercial management
Set it up as a landscape document. This means you will quickly be able to see if your time is dominated by clients and people.
If you want to flatten out the roller coaster a little you need to make sure that you are marketing to prospects consistently, managing the cash tightly and have an innovation programme underway to ensure that your employer brand and client services are current and engaging for talent and prospective clients.
Why not try the six column CEO’s to-do list for month? I’m sure it will help you focus on all the agency growth drivers and help to keep your time balanced across all the areas you need to address to growth your agency.
Of course, you will need to be an expert delegator to get the work done. More on that next week.