Why our pitch process is STUPID and bad for business

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I know that many of us have had circular conversations about the need to stop giving away our best ideas and thinking for free in the pitch.

This video has done the rounds in the last few days but it makes an important point. God knows how we got into this situation, but the response from other businesses when asked to work for free in the film are priceless.

I don’t have a solution to our problem but it remains as stupid as it was when I started 28 years ago!

Thanks you to Warren for W Communications for sharing and thank you to Zulu Alpha Kilo for making the point so beautifully with the film.