Manageable and Measurable People Strategies


My May Agency Doctor column is now online at PR Week.

It covers thoughts on how to get the best from your people and how you can measure your success beyond straight forward staff turnover.

One tool that I suggest agencies consider is to group their people by Dynamos; Cruisers and Losers. This gives you a real focus for your retention activities.

Do have a read and if it sparks any interest please drop me a line.