There have been thousands of articles written on every aspect of social media and the benefits that it brings to communicators and marketers. But I still find myself in conversations with both agency and client teams discussing exactly how and why it works.
As I absolutely do not have all the answers, or see myself as any form of guru, and because it plays such a big part in the ability of agencies to grow I am constantly on the look out for simple and compelling overviews of how it works and the benefits delivered.
I came across a great deck from New Rainmaker yesterday, which while designed to support sales of its media platform, I think is compelling and concise – a great combination.
New Rainmaker highlight eight considerations for successful growth of an online audience:
- Think what content your audience wants to read
- Demonstrate authority – don’t claim it
- Social distribution proves you’ve got it right
- Give away to build ongoing relationships
- Be likable
- Get your foot in the digital door
- Tell stories
- Educate to influence
I hope you find it useful and if you have your own hard earned guidelines do get in touch.