Agency Doctor: Behind the Column: Kate Hartley, Polpeo





In my February Agency Doctor column for PR Week I used social media simulations company Polpeo as a great example of innovation in the PR sector. This interview with COO of Polpeo, Kate Hartley, gives you an insight into the process of innovation and what it is like selling an innovative service.

Kate explains why at some point you have to take a leap of faith and just go for it with an innovative service, plus how selling an new service is a joy!